Define. Hydrate. Bounce.

Say hello to soft, defined curls with the Alcôve Curl Shampoo — your new curl care essential. Specially formulated to gently cleanse without stripping, this sulfate-free shampoo infuses curls with lightweight hydration and lasting softness. It enhances your natural curl pattern while taming frizz, boosting shine, and leaving your hair feeling clean, nourished, and full of life.

Ideal for curly, wavy, and coily hair types, this shampoo works to balance moisture and strengthen the hair fibre. Its creamy, gentle lather protects against dryness while preserving natural oils, ensuring curls stay bouncy and hydrated wash after wash.

Why you’ll love it

• Gently cleanses without stripping moisture

• Defines curls and enhances natural shape

• Fights frizz and adds softness

• Protects colour-treated hair

• Sulfate-free and lightweight

• Perfect for wavy (2A–2C), curly (3A–3C), and coily (4A–4C) hair

Made in Canada, Québec by Alcôve.

How to use

1. Apply the Curl Shampoo to wet hair.

2. Gently massage the scalp to emulsify and activate the lather.

3. Focus on cleansing the scalp while letting the suds hydrate the lengths.

4. Rinse thoroughly and repeat if needed.

5. Follow with the Alcôve Curl Conditioner for best results.

Tips & tricks

• Double cleanse if you use styling products regularly.

• For added hydration and curl definition, finish with Alcôve Curl Activator or Multitasking Mist.

• Avoid rough towel drying — instead, gently scrunch curls with a microfiber towel or cotton T-shirt.

Ingredients
Water (Aqua), Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Disodium Cocoamphodiacetate, Glycerin, Polyquaternium-7, Panthenol, Aloe Barbadensis Leaf Extract, Hydrolyzed Wheat Protein, Fragrance (Parfum), Citric Acid, Phenoxyethanol, Ethylhexylglycerin.

Size
300 mL / 10 oz
950 mL / 32 oz