Moisture. Definition. Balance.
Say hello to soft, frizz-free hair with Alcôve’s best-selling Hydrating Shampoo — a gentle, sulfate-free cleanser designed to quench even the thirstiest strands. Perfect for dry, wavy, curly, or coily hair, this nourishing formula delivers deep hydration, anti-static benefits, and a lightweight finish that enhances your hair’s natural texture without weighing it down.

Why you’ll love it

• Deeply hydrates and nourishes dry, brittle hair

• Restores softness, shine, and manageability

• Gently cleanses without stripping natural oils

• Helps reduce frizz and static for smoother curls

• Perfect for dry, wavy (2A–2C), curly (3A–3C), or coily (4A–4C) hair

Made in Canada, Québec by Alcôve.
How to use
Apply the Hydrating Shampoo to wet hair. Gently massage the scalp to emulsify and activate the lather. Massage into roots for 1–2 minutes to remove build-up, then rinse. Repeat if necessary. Follow with the Hydrating Conditioner.
Pro tips

• Mix and match with Alcôve conditioners to suit your needs: use the Daily Conditioner if you wash your hair more than 3 times per week, the Volumizing Conditioner for fine or flat hair, or the Violet Conditioner to neutralize yellow tones.

• Use the Restructuring Mask at least once a week to strengthen and repair.

• For added hydration, double wash the scalp to remove buildup and cleanse thoroughly.
  Size
  300 ml / 10 fl oz
  950 ml / 32 fl oz