Tone. Brighten. Revive.

Meet your blonde’s best friend — the Alcôve Violet Shampoo. This rich, violet-pigmented formula gently cleanses while neutralizing unwanted yellow and brassy tones in blonde, silver, or highlighted hair. Whether your shade is icy cool or soft beige, it restores brilliance and luminosity while maintaining your hair’s natural moisture balance.

Formulated with nourishing ingredients and anti-static properties, it leaves your hair soft, shiny, and easy to manage after every wash. Ideal for maintaining that fresh-from-the-salon look between colour appointments.

Why you’ll love it

• Neutralizes brassiness and yellow undertones

• Brightens blonde, silver, and highlighted hair

• Gentle, sulfate-free formula

• Adds shine and softness

• Helps protect and maintain colour vibrancy

• Suitable for natural, lightened, or grey hair

Made in Canada, Québec by Alcôve.

How to use

1. Apply to wet hair and gently massage into scalp and lengths.

2. Leave on for 1–5 minutes, depending on the desired toning intensity.

3. Rinse thoroughly and follow with Alcôve Violet Conditioner or Hydrating Conditioner for added softness.

Tips & tricks

• Use once or twice a week to maintain tone and prevent buildup.

• Alternate with Alcôve Daily Shampoo or Hydrating Shampoo for best results.

• For deeper toning, extend processing time slightly — but don’t exceed 5 minutes to avoid over-toning.

Ingredients
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide DEA, PEG-7 Glyceryl Cocoate, Hydrolyzed Wheat Protein, Polyquaternium-10, Glycerin, Citric Acid, Panthenol, Phenoxyethanol, Ethylhexylglycerin, Fragrance (Parfum), Basic Violet 2 (CI 60730).

Size
300 mL / 10 oz
950 mL / 32 oz