Neutralize. Brighten. Revive.

Royal Platinum Shampoo is a moisturizing violet-toned formula designed to neutralize unwanted yellow and golden hues, giving hair a cool, ashy finish. Whether your hair is white, blonde, highlighted, or even darker with lighter reflections, this shampoo helps maintain a balanced, luminous tone.

Used regularly, it enhances texture, reduces frizz, and makes detangling effortless. The perfect post-cleanse companion, it helps seal in moisture and restore the natural balance of both scalp and lengths.

Why you’ll love it

• Neutralizes yellow and brassy tones
• Enhances cool, ashy hues
• Improves texture and softness
• Hydrates and nourishes hair
• Reduces frizz and promotes shine
• Gently cleanses without drying
• Suitable for blonde, white, highlighted, or grey hair

Made by Royal, a Québec-based company.

How to use

Apply a small amount to wet scalp and hair. Gently massage with fingertips to create a lather. Leave on for 2–5 minutes depending on desired tone intensity, then rinse thoroughly with warm water. Repeat as needed. Follow with a mask or conditioner for best results.

Ingredients

Aqua, Cocamidopropyl Betaine, Sodium Cocoamphoacetate, Lauryl Glucoside, Acrylates Copolymer, Parfum, Guar Hydroxypropyltrimonium Chloride, DMDM Hydantoin, Disodium EDTA, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, CI 60730, CI 16185, CI 19140, CI 15985, CI 42090.

Size

300 ml / 10.14 fl oz

Caution

For external use only. Avoid contact with eyes. If contact occurs, rinse thoroughly with water. Keep out of reach of children.